BK DRAYKER PROPAGATION / BRAND GUIDE
Make it clear. Keep it true.
Use this kit to make source-led material that is recognisably Drayker and easy to trust. The mark is supplied; the responsibility to communicate honestly is shared.
THE PRINCIPLE
Clarify; do not amplify at any cost.
Start with a published primary source, explain one idea accurately, and give the reader a useful next place to go. The work is successful when someone can understand more and decide more freely.
01 THE FILES
Use the right asset for the surface.
| Need | Use |
|---|
| Regular symbol, 20 px and above | drayker-marca.svg |
| Mark on a dark surface | escuro/drayker-marca.svg |
| Small favicon only | drayker-favicon.svg or drayker-icone.svg |
| Name plus mark | assinatura/drayker-horizontal.svg or its white version |
| One-colour print | a file from mono/ |
| Scope-specific material | a matching file from escopo/ |
02 / MARK RULES
Preserve the meaning in the form.
- Keep the supplied proportions and clear space.
- Use dark variants on dark backgrounds and standard variants on light ones.
- Keep the globe colour and ring/shadow treatment supplied by the official file.
- Do not stretch, rotate, mirror, recolour, redraw, or add a glow or gradient.
- Use the
mono/drayker-vazado-* files over photography or texture.
03 / TYPE & COLOUR
Let the system stay recognisable.
- Archivo is the display and brand face: 600 for names and titles, 500 for technical labels, 400 for body copy.
- JetBrains Mono is for compact labels, source notes and utility information.
- Canvas
#08080A, surface #0C0C0F, border #18181E.
- Text
#EDECF0, muted #8585A0, accent #FF5500.
04 / WRITE RESPONSIBLY
Make every reader more capable.
- Link to the primary source that supports the statement.
- Distinguish what is published, proposed and open.
- Do not imply that something is operational unless the public source says so.
- Do not imply endorsement, investment advice, guarantees or artificial scarcity.
- Invite questions and contribution; do not pressure a decision.
05 BEFORE YOU PUBLISH
A five-point check protects trust.
- 01 Is the message understandable without insider vocabulary?
- 02 Does it cite or link to a primary source?
- 03 Does its claim match the source’s current language and scope?
- 04 Does the mark use an unedited official asset?
- 05 Does the reader have a clear, honest next step?
